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Look Internacional will now be planned by Ifema
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Ifema reached an agreement with Look Internacional for the event to be directly under its supervision, though STS Productions will continue to be in charge of marketing.
The director for this new stage will be Pola Iglesias who since the 80s has been a member of the Ifema team, and currently plans a number of tradeshows also under the responsibility of Ifema, like Salón Internacional de la Moda de Madrid, Simm; Semana Internacional del Calzado y la Marroquinería, Sipiel; Salón Textil Internacional para la Confección, Textilmoda and Feria del Producto de Moda Asiático, Plural Fashion. Santi Torras will be the sub director in charge of marketing the event.
Look Internacional seeks to strengthen its position in national markets while opening international opportunities for Ifema enjoys an excellent position in the fashion and esthetics areas. The coming edition to be held on October 26th, 27th and 28th coincides with its tenth anniversary, and this is a stimulus for opening a workshop addressing distributors and officially present the new sector dedicated to Health, Beauty and Wellness as a welcome addition to the existing traditional segments: Hair, Esthetics, Esthetic Medicine and Cosmetics and Accessories & Complements.
For the October edition Look Internacional will have five hundred participants exhibiting their products and services over an area of 19,000 square meters. The past edition was visited by 15,400 professionals, an attractive fact for all interested in this event.
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