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The forthcoming Promogift will stand out for its high level of participation
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Ifema, the organizers of the Promotional Gift Trade Show, is working at a very good pace in the preparation of the forthcoming edition which is to be held on 3, 4 and 5 September at the Madrid Fair.
It was at the show’s second edition, held in September 2006, that Promogift was consolidated as the sector’s best shop-window focussing on the Christmas campaign. It was also at this gathering that the show increased its international projection.Promogift, an exclusively professional trade fair, can be said to show a wide range of promotional gifts thanks to a special selection of products built up around sectors of gift articles to do with motoring, sports, fashion or electronics, amongst others.
Promogifts is the product of AIMFAP (Association of Promotional Articles Manufacturers and Wholesalers) getting closer to Ifema, and the need to cover the second campaign of the year, aimed at the Christmas season’s gift-giving. It may be stated that employers required this type of event. Regarding visitors, this fair responds to very clearly defined criteria. It is accessed by invitation sent out by the fair or by any of the exhibitors that consider their presence to be important at the event. Their profile has to correspond to that of advertisers of the world of publicity and promotion.
As an orientation about the results that are expected for this forthcoming edition, we look to those of the previous one. They show that 5,549 visitors – in comparison with 4,738 recorded in the first gathering of 2005 – pertaining to 3,165 companies. This is an important figure is we consider that it deals only with specialist professionals. Regarding the international projection, it is as well to point out that the 2006 show exceeded by two percent the number of foreign visitors at the previous one; whereas, in participation, there were twenty-two international companies coming from twenty-one countries that exhibited; a qualitative leap in relation to 2005 at which only eight attended. Finally, direct exhibitors totalled 182.
At present, Promogift counts on the backing of AIMFAP as well as that of FYVAR (the Association of Advertising Article Manufacturers and Sellers), which are the best guarantee that the show is found to be in an excellent line of development. Moreover, there is total coordination between Promogift and another reference trade fair in Spain, Expo Reclam (aimed at the summer campaign) and with its organizers, Reed Exhibition Iberia.
From the viewpoint of marketing, promotional gifts are the main publicity advertising that exists, due to their multiple advantages and, if suitably selected, they establish customer loyalty, are special, useful, surprising and lasting objects.
To date, the leading companies in the sector have already confirmed their participation in Promogift.
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