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Hijos de Antonio Gálvez. Planning a convention in order to present results and goals
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This company markets workwear by the Galworker brand. They have always been regarded business details as an important factor and share attained goals, changes and projects with their sales agents.
This year, on February 22nd and 23rd, Hijos de Antonio Gálvez S.L. held a sales convention at the Hesperia Lucentum Hotel in Alicante. All sales agents working for the company around Spain participated. During the event they showed a video featuring production facilities and processes. The general director also gave comprehensive information and an analysis of goals attained in 2006, to later focus on quantitative and qualitative goals for 2007.
The most relevant aspect, however, was the presentation of a new brand name, Working & Wearing, designed for industrial use as a complement to Galworker. Antonio Gálvez, the General Director, explained, “It is a line of basic products, all of very good quality and attractive design. The key to its foreseen success lies in competitive prices, which is only possible because the range comprises a limited number of models whereas Galworker offers a wider number of choices. In fact, we created this line in response to our clients needs, for as distributors include hardware and industry supplies businesses, they believed it would be very convenient to market a trusted brandname with items as affordable prices”.
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