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Shortcut. Lucrecia como símbolo de la profusión de colorido que brinda la marca
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The company is currently launching its new 2008 general catalogue, and the cover of this issue features singer Lucrecia, known around the world for her colorful hair braids. This joyful mixture of colours, represented by the well-known singer, coincides with Shortcut’s proposals for workwear products. With this initiative the company becomes a pioneer in the use of a celebrity to promote image and promotional clothing. During 2008 Shortcut will also work in the launch of their Lucrecia (Chocolate Kisses) brand, addressing children.
The new general catalogue by Shortcut represents a leap forward in quality, for the presentation and images are the result of the excellent work carried out by a prestigious professional. Quality, modern images present products and among the most noticeable items we find the Caiman granite polo with side pocket, available in eight colours and seven sizes, from XS to XXXL.
There is also a short-sleeve Caiman polo in versions for men and women, also available in seven sizes and in many different colours, with the addition of strawberry red and chocolate brown.
The new cool summer Oxford shirts by Shortcut are made from fabric weighing 135 grs. The range comprises models Hawai and Victoria, with short sleeves and with a tight-fit version for women.
For Civil Security agents and pool lifeguards, the company designed a classic swimsuit for women with excellent fit and available in red and navy blue.
All of these novelties, in addition to many others features on the new catalogue, will be showcased at Shortcut’s stand in Sicur, in Pavilion 4 in the area reserved to Asepal, Asociación de Empresas de Equipos de Protección Personal, recently welcoming Shortcut as a new member.
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