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Fruit of the Loom: choosing a good brand is a highly profitable decision
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First impressions count, say professionals in the health-care and beauty sectors. The choice of suitable workwear contributes to building trust among clients who seek in Spas, treatment centres and beauty salons an environment inspiring calm, good taste and hygiene. Alison Woodvine, Brand Manager for Fruit of the Loom Europe, explains, “For these activities you need workwear that communicates the most perfect balance between elegance and comfort”. And then she adds, “The market for this type of clothes is expanding and companies are much more aware of the need to buy workwear by renowned manufacturers, for it is to their advantage after all. Our workwear collection for women is elegant, made to fit and very comfortable. This is the key to its success, saleswise”.
Alison’s advice to beauty and health-care centres is that they do not let themselves be carried away by the latest fashion trends, for clothes need to be functional above all, offering freedom of movement. And also, products must be highly resistant to wear while remaining as good as new. There is another side to the purchase decision: fabrics and designs must allow for the addition of the company’s or centre’s logotype as this is indispensable for communicating a good corporate image. On the other hand, by choosing a good brand clients will be able to place repeat orders whenever necessary for they know continuity is guaranteed.
The health-care and beauty sectors demand workwear with an image
Lady-fit is Fruit of the Loom’s collection with fourteen styles to choose from. The clothes in this collection include long and short-sleeve T-shirts, sleeveless T-shirts – in various weights and fabrics – polos, shirts, sports trousers and micro polar warm clothes. All of them, available in a full range of colours including those matching with the corporate options most usually chosen, the classic pink and fuchsia or trendy olive green, chocolate and kiwi.
V-neck and round-neck collar T-shirts are made from smooth, elastic fabric with 95% cotton-5% elastane composition. With molded side seams for lady fit and an elegant look. These T-shirts can be purchased with two sweatshirts, also lady-fit, with or without hood, that contribute to a casual but elegant look.
Attention to detail is one of the added values of the Lady-fit collection by Fruit of the Loom, and the smooth texture of fabrics adds to their attractive.
“We seek, not to develop the most conveniently-priced clothes, but the best available in the marketplace. However, the highest quality is also affordable”, stated Alison Woodvine. The over two hundred quality tests to which they subject products confirm this.
In addition to the Lady-fit collection Fruit of the Loom also designed a Man-fit line, for male members of staff are increasing in number in the health & beauty sector. The T-shirt and polo are made from cotton and elastane fabric for perfect fit. These clothes are elegant, resistant and very comfortable.
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