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Salón Look Internacional broadens its offer with three more sectors
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Organized by Ifema and commercialized by STS Produccions, the eleventh edition of Salón Look Internacional will be held from 17 to 19 October at the Madrid Trade Fair.
This time, the show will broaden its offer of integral aesthetics with three new sectors. The new areas of Wellness & Spa, Bio-cosmetics and Nails are added to the habitual ones of Hairdressing, Beauty Care, Aesthetic Medicine, Complements and Accessories.
The most important Spanish and international firms have already confirmed their participation. According to the organizers’ estimates, the trade fair will bring together around five hundred and fifty exhibitors who will occupy an area of 21,000 square meters. A great showcase, according to the forecasts, around ninety thousand professionals will visit.
Another of new features at the forthcoming Salón Look Internacional will be the presentation of the Hair Look Catwalk. A new space dedicated exclusively to making known the trends, innovations and techniques in hairstyling and haircuts at the hands of the main international figures and firms. This area will concentrate all the shows and workshops which were held in different parts of the fair in previous editions. The new catwalk will cover an area measuring over ten thousand square meters where a large stage will be installed with a sensational set and the latest audiovisual technology. It will have tiered seating for two thousand one hundred spectators. Prestigious brands like Schwarzkopf, Revlon and Wella have already confirmed their participation in the shows.
This edition will also host the Beauty Congress which will complement the commercial offer brought together at the fair and will contribute to satisfying the expectations of the sector’s professionals. The congress will be managed by an accredited publishing group connected with beauty and will feature well-known figures, both Spanish and international. In parallel with the congress the National Nails Championship and the National Makeup Championship will also take place.
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